Decision details

On 27 November 2017, Cabinet approved the signage and wayfinding audit for the town centre and gave delegated authority to the Head of Economic and Environmental Services, in consultation with the Cabinet Member for Planning and Economic Development, to agree the final design and placement locations of the signs, subject to some public consultation over the images to be used on the signage.
From 8 January 2018 to 9 February 2018, Crawley residents were invited to share their feedback on the proposed icons and images to be used on the new town centre signs, by completing an online survey at www.crawley.gov.uk/consultation.

A full summary of the survey findings can be found by visiting www.regeneratingcrawley.org.uk/content/town-centre-signage-thank-you-your-feedback.
The findings concluded that the use of abstract shapes is a central part of the place brand, however, based on the feedback received, the icons which represent objects and activities will be used more prominently than the abstract shapes. As the brand expands, featuring in other media, the icons featured will be relevant to the activity and/or place where the place brand is used. The images to be used on the new town centre signs have been reviewed and adjusted to reflect this feedback.
The Head of Economic and Environmental Services, in consultation with the Cabinet Member for Planning and Economic Development have agreed the final designs and the new signs will be installed from mid March onwards.